From 'Maybe Someday' to 'Starting Monday

I spent this week consulting in Alva, Oklahoma. If you’ve never heard of it, you’re not alone. It’s a small agricultural town surrounded by long stretches of flat farmland. And honestly, this ended up being one of the most meaningful consulting trips I’ve done in a long time!

Not because of the town itself, but because of the doctor I met there... She runs a solid primary care practice and has always loved the idea of vision therapy. She’s taken a few stabs at it over the years and tried a couple of things. But like so many doctors, she never felt confident enough to really commit.

Too many unknowns, moving parts and too much “What if I do this wrong?". By the end of my visit, she told me something that made the whole trip worth it: She finally felt like she had a clear path forward and the tools to actually make vision therapy work in her practice. That story is one I hear over and over.

Doctors who want to do VT, who see the need and truly believe in it, but who never fully take the leap because the gap between “interested” and “implemented” feels overwhelming.

If vision therapy is going to become more mainstream, that story has to change.

That’s a driving force behind Emergent. Our goal isn’t to convince doctors that VT matters, most of you already believe that. Our goal is to remove the fog around how to actually do it.

If flying me out feels like too big a step, we’ve created online training programs for both doctors and staff that walk through: 

• foundational VT principles 

• what activities to use and when 

• what tests to run 

• how to program therapy 

• and how to handle the tough cases that inevitably show up

But the thing is that we also focus on the side that no one teaches in school: 

• marketing 

• patient sign-up flow 

• billing and financial systems 

• and the day-to-day logistics of running a VT program

Step by step, no guessing. Because the difference between a doctor who “dabbles” in vision therapy and one who successfully builds it into their practice usually isn’t passion: it’s clarity. And helping provide that clarity, whether it’s in a tiny town in Oklahoma or a big city practice, is why I keep doing this.