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Last Day to register

September 19

October 19-20, 2023

Spokane, WA

"This is not a practice management teaser.   

                 We're giving away all of our secrets"

                                                                       ~Dr. Winters

Are you ready to take your vision therapy practice to new heights?  Soar Higher is the ultimate practice management conference designed exclusively for clinics in Vision Therapy!  Whether you are wanting to start a VT- only practice, integrate VT into an existing primary care practice, or if you have an established clinic, but want to better manage and grow your practice, this conference is right for you.


In-Person Conference Only.  There is no virtual option and no recording will be made available.

$1,000 per person

Google Drive Access

This drive includes sample scripts, letter templates, checklists, forms, EHR templates, marketing materials, patient and process tracking spreadsheets and more.  These documents will be referenced throughout the conference and it is highly recommended to purchase ahead of time so you can access these during the conference.  Purchase and access is ONLY available to attendees. Purchase is NOT required to attend the conference.  You can purchase it at any time, but access will not be granted until the first day of the conference.  


  • $1,000 per Office


Courtyard by Marriott Spokane Downtown

Group Room Rate: $139

Last Day to get Group Rate: September 20th

Tentative Schedule

Tentative Schedule

Thursday, October 19th

9:00 am

9:15 am to 10:30 am

10:30 am to 10:45 am

10:45 am to 12:30 pm

12:30 pm to 1:30 pm

1:30 pm to 3:00 pm

3:00 pm to 3:15 pm

3:15 pm to 5:00 pm


How to be Successful

  • Defining success

  • Measuring success

  • The art of decision making

The Importance of Financials and Data

  • How to use your financials to your advantage

  • What data is the right data to collect?

  • How do we leverage data?

  • The power of forecasting


Creating a Marketing Plan

  • Overcoming 2 hurdles to receiving referrals from colleagues

    • Marketing activities that establish trust

    • Staying top of mind 

    • Other effective marketing activities


Testing and Training

  • Resources for professional development

  • How to successfully supervise VT programming

  • Effectively Hiring and Training Vision Therapists

  • Doctors and Therapists - working together for patient success


Effective Vision Therapy Billing

  • Considerations of cash vs insurance billing for VT

  • Common pitfalls of vision therapy billing

  • Billing and coding Success

Friday, October 20th

9:00 am to 10:30 am

10:30 am to 10:45 am

10:45 am to 12:30 pm

12:00 pm to 1:00 pm

1:00 pm to 2:30 pm

2:30 pm to 3:00 pm

2:30 pm to 3:00 pm

Getting Patients Started on a Successful VT Journey

  • Block billing vs program billing

  • Attendance/No Shows/Late Policies that work

  • When patients don’t do their home activities

  • Long term financing and VT

  • How to master VT scheduling


The Sign Up Process

  • Creating an emotional connection

  • Getting to “It doesn’t matter the cost, I’m doing this for my child”

  • Answering the tough questions

  • Tracking referrals

  • Effective case presentation

  • Discussing big numbers with patients


Building a Successful VT Team

  • How to build a successful VT team

  • Successful staff meetings

  • Hierarchical leadership

  • Employee reviews that build 

  • Effective pathway for course correction with team members


Reports that Wow

  • Managing the report process

  • Symptom surveys that work

  • Forms and templates that save time


Benjamin C. Winters, OD, FCOVD

Dr. Winters  started Washington Vision Therapy Center in Yakima, Washington which grew to having over 150 concurrent patients in vision therapy.  He then helped start and grow 3 other vision therapy clinics in Washington and Oregon state and started practice management consulting with vision therapy clinics throughout the United States.  While he loved practicing in vision therapy, in 2019, he sold his practice to devote his time to consulting and helping vision therapy practices succeed.

Tyler Ives

Tyler is a serial entrepreneur and launched his first successful venture while pursuing a degree in International Business at the University of Washington. Passionate about business creation, he joined Shoobx in 2014 to help other entrepreneurs successfully launch and grow their individual companies. Through this work he has provided business consulting to several Fortune-500 companies.  He has also been a guest lecturer at the Harvard Business School.  Yet, his passion still lies in helping small businesses succeed and grow. 

James Smith, COVT

James Smith, COVT has been a vision therapist more than 10 years and became certified through the College of Optometrists in Vision Development (COVD) in 2015. His doctors have often commented on his instinctiveness in patient care and how he is able to connect with patients.  Through Emergent, James has worked with over 150 vision therapists through the Emergent Online Vision Therapy Course. He is currently the chairman of the COVT committee in the COVD.  

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